Augusto Frascatani-AltaRoma AltaModa 12

Fausto Sarli
AltaRoma Alta Moda
January 30, 2010

Abed Mahfouz
AltaRoma Alta Moda
January 30, 2010

Gattinoni
AltaRoma Alta Moda
January 31, 2010

Marella Ferrera
AltaRoma Alta Moda
January 31, 2010

Rami Al Ali
AltaRoma Alta Moda
January 31, 2010

Lorenzo Riva
Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2

Italian Haute Couture.
After having begun to draw as a child, Lorenzo Riva realized at 11 years old his first creation: an evening gown for his eldest sister. Assisted by his mother, herself a model, he opened his first atelier at the age of 18, creating one of a kind evening wear and wedding gowns. Fashion had always been from the beginning a passion in the family. His mother was a model of inspiration and will still be to this day. She adored assembling and sewing the garments, whilst his three sisters would model the first creation by emerging young sister. In those initial years, for the press one important comment stands out "Lorenzo Riva is creating his own genius sense of style as Yves Saint Laurent; the New young Wave, sharp, flexible and unique". Art inspired his creations, with his circle of frequentations amongst the greatest artists, not to mention Enrico Baji, Lucio Fontanta and Mimmo Rotella.An International CareerHis dream was to present a show at "Palazzo Pitti" and with his immense yearning to create, he succeeded; He presented his collection in the "Sala della Scherma della Fortezza da Basso" in Florence, which brought him to the artistic direction of the Maison Balenciaga. In Paris he created in the atelier where the grand spirit of Cristobal Balenciaga still loomed. In Avenue George V He met Pierre Cardin with whom he had many ideas to exchange, He presented his collection not only in Paris with on the runway Jerry Hall and Brooke Shields, but also Mexico and Spain. "Le Figaro" quotes for Him: "Balenciaga returns with a prominent creator of talent: Lorenzo Riva". He participates in conferences with the temous fashion journalist Suzy Menkez. "LOfficiel" "Vogue" "Femme" and the most important headliners dedicate vast articles, all the way to "The New York Times".

Lorenzo Riva
AltaRoma Alta Moda
February 01, 2010

Camillo Bona
Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2

Italian Haute Couture.
He is an actor from a designer family, after the Liceo specialized in classical study, he began to study history of art at the University, but very soon he interrupted his course of study and devoted himself to the fashion. His very sole love! He attended the “Accademia di Alta Moda Koefia” and finally he got his diploma in 1983. But since 1982 Camillo has begun to parade his own creations preparing, with great success, collections twice a year . Among his clients many film e TV actresses: from Daniela Poggi to Maria Rosaria Omaggio, from Gina Lollobrigida to Anita Ekberg, and so on with Francesca Dellera, Eva Grimaldi, Mara Venier and Patricia Millardet. It seems clear that for Camillo Bona the collaboration with Sorelle Fontana (young ceremony) was very worthy and interesting, however it was the only one he did with a fashion-house. At last, in 1995, he began to work, full time, in the field of Haute Couture creating very refined clothes that exalted feminine body. Herewith you will find some of the more important dates of his life: January 1995: he created his first collection with monochromatic dresses, all pearl-grey tones, inspired to the Thirties; July 1995: Bona realized a new collection inspired to the Settecento Veneziano men clothes to glorify woman beauty; January 1996: the spanish style caught Camillo’s imagination and so he realized simple clothes enriched with organza trimmings; July 1996: inspired by the Saharian Desert, Bona realized precious and spiral clothes; January 1997: was the year of Caravaggio that inspired his collection based on four themes: seduction, desire, passion and melancholy; July 1997: Bona dedicated his sixth collection to Anna Magnani interpreting the actress sensitivity and personality. January 1998: this is the year of Elsa Morante’s book “L’Isola di Arturo”. The Procida Ile wonderful and blue sea inspired the creation of new clothes; etc.

Camillo Bona
AltaRoma Alta Moda
February 01, 2010

Renato Balestra
Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2

Italian Haute Couture.
Born in Trieste, Renato Balestra comes from a family of architects and engineers and after a childhood steeped in the Mid-European cultural environment of the area, he too began studying for a degree in civil engineering. However, even from the earliest days of his youth, he dedicated his much of his time to artistic activities, including both painting and music, and devoted several hours a day to studying the piano. He is still a passionate connoisseur of both classical music and opera. It was not until the last year of his engineering studies, however, that he became involved in fashion, creating a design in response to a bet made among friends. Without his knowledge, the result was sent to Milan and, to his great surprise, he was invited to participate in the creation of an haute couture collection. It is fair to say that fashion chose Renato Balestra, rather than Renato Balestra choosing fashion. The move from Milan to Rome was rapid and although still undecided on exactly what path to take, Renato Balestra was convinced that his future lay in design. For a number of years, he designed for the theatre, the cinema and, naturally, the fashion world until the success of the first Renato Balestra label collections convinced him to choose the latter option. From Via Sistina, where the Balestra shop had its headquarters, he began his rise to international fame, developing and creating a variety of activities.

	Fausto Sarli Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Baglivi Borgo S. Spirito 2 Italian Haute Couture. One of the most creative designers of our times, Fausto Sarli is one of the most prestigious names in High Fashion. He trained and gained experience with several of the most famous couture houses such Schubert and De Luca, later going on to found his own atelier in Naples at the end of the Fifties. Encouraged by his ongoing success, he opened a second atelier in Roma in Via Veneto. His collections cause a sensation wherever they are presented, the perfection of his cuts and the originality of his styles have won the hearts of journalists and customers alike. The most demanding and famous women insist on wearing his creations. Reserved and modest by nature, he refuses to be influenced by all of this success or to behave like a star, continuing to work with scrupulous dedication and passion. The methods and techniques used are always the artisan ones of traditional Haute Couture. Sarli personally supervises each collection during each stage of its production and an army of dressmakers, model-makers and cutters work on his styles according to the rules of former-day craftsmanship. His creations are a perfect example of style and sartorial expertise. The result of continually evolving stylistic research.
Fausto Sarli AltaRoma Alta Moda January 30, 2010
	Abed Mahfouz Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2 International Haute Couture. Defined by the International press as “a bridge between the East and the West”, Abed Mahfouz, who graduated with a degree in Electronic Engineering in 1978, discovered his passion for fashion when he began helping his sister who worked as a dressmaker. Abed Mahfouz was consecrated by the fashion system thanks to the beauty and uniqueness of his creations, the elegance of his materials and the perfection of his cuts. In 2004, he began showing in Rome which, as he commented, “welcomed me with open arms. It witnessed my birth and growth in the world of International Haute Couture”.
Abed Mahfouz AltaRoma Alta Moda January 30, 2010
	Gattinoni Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2 Italian Haute Couture. A new woman, a symbol of Rebirth and renewal. A lost paradise either to be conquered or re-conquered. Gardens of the memory, of the heart and of the spirit. For the forthcoming 2010 Spring-Summer season, Guillermo Mariotto, the creative director of Maison Gattinoni, explains his underlying philosophy as follows.”We took off on a journey into space - explains Mariotto - A never-ending flight that took us into sidereal spaces. Seduced, bewitched and fascinated by a light symbolizing a secret harmony, a marvellous change. My woman returns mysteriously to her infancy. She begins a second life, a second youth. Freer and more carefree like this new couture. Insofar as this season is in question, she will no longer be a slave to the excesses and rituals typical of fashion, to unbridled luxury, to everything that is totally over-the-top, in short, sartorial hyperbole. Everything is more measured, more balanced and totally discreet”. Despite the dramatic news of the terrifying earthquake in Haiti, Guillermo Mariotto does not forget, maison Gattinoni remembers. A black dress and a magnificent, dark-skinned model mark the opening of the fashion show at Santo Spirito in Sassia.
Gattinoni AltaRoma Alta Moda January 31, 2010
	Marella Ferrera Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Baglivi Borgo S. Spirito 2 Marella Ferrera was born in Catania. She attends the Costume and Fashion Academy in Rome. Then she moves to Milano where she opens a showroom, but it is in the Atelier in Catania opened by her parents in 1958, that Marella still continues to care the production of her creations. In January 1993 for the first time she presents a High Fashion collection in the official C.N.M.I. in Rome and is acknowledged as the revelation of the year. Curiosity, intuition and fantasy are in synthesis her three magic words. Careful, a witty observer of costumes and traditions from her home land, Sicily, from which she experiences unforgettable impressions and inspirations. A style full of thoughts and images, she cuts and sews dreams, atmospheres, and is poetically inspired. Idealist, as only a true artist can be, the stylist sews ceramics and she continues to search intellectual satisfaction continuously taking from the historical, cultural traditions of her land; all this and the most advanced technologies, determine the realization of small masterpieces required by museums. In 1997 receives the “Marisa Bellisario” prize, the Mela d’Oro for fashion business and in June 2008 an “Award Certificate for her Career” during the XX Edition of the Marisa Bellisario Prize at the Piccolo Teatro Strehler in Milan.
Marella Ferrera AltaRoma Alta Moda January 31, 2010
	Rami Al Ali Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2 Rami Al Ali, considered from The Middle East Magazine as the 17th arab more prominent in the world and founder of Rami Al Ali Couture Fashion House, will show on the official fashion calendar of AltaRoma AltaModa his Haute Couture collection Spring/Summer 2010, becoming the first syrian designer to take part to this calendar of fashion happenings.The fashion show will take place on 31th January 2010, among international press and guests belonged to italian and middle eastern business industry, that will come to Rome exclusively to see the show. The event will take place at Santo Spirito in Sassia, historical location, that is the location of the other designers’s fashion shows. Known to fuse eastern influence in western design, Rami Al Ali has earned acclaim with his versatile fashion techniques in couture, prêt-a-porter and bridal collection with high profile clientele throughout the Middle East. Rami Al Ali's new collection is a personal interpretation of this season's trends and styles. Dresses are created to catch and express the extremely feminine essence of Rami Al Ali woman. Rami Al Ali showed last two past seasons in Rome his collections “Damascus Rose” P/E 2009, and “The Peacock in You” A/I 09/10, both of a timeless elegance, rich in luxury fabrics, colours and fabulous prints. Rami was born in 1972 and raised in Syria. He graduated from the college of Fine Arts in 1995, Damascus, and started his fashion career in Dubai and Beirut with some of the region’s leading fashion houses. Established in Dubai in 2001, and immediately after its launch, Rami Al Ali Couture entered the fashion arena boldly and uncompromisingly with a plethora of fashion shows around the Gulf in the first few years. Rami’s recognition spread very fast and his designs occupy the covers of leading magazines and fashion catalogues.
Rami Al Ali AltaRoma Alta Moda January 31, 2010
	Lorenzo Riva Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2 Italian Haute Couture. After having begun to draw as a child, Lorenzo Riva realized at 11 years old his first creation: an evening gown for his eldest sister. Assisted by his mother, herself a model, he opened his first atelier at the age of 18, creating one of a kind evening wear and wedding gowns. Fashion had always been from the beginning a passion in the family. His mother was a model of inspiration and will still be to this day. She adored assembling and sewing the garments, whilst his three sisters would model the first creation by emerging young sister. In those initial years, for the press one important comment stands out "Lorenzo Riva is creating his own genius sense of style as Yves Saint Laurent; the New young Wave, sharp, flexible and unique". Art inspired his creations, with his circle of frequentations amongst the greatest artists, not to mention Enrico Baji, Lucio Fontanta and Mimmo Rotella.An International CareerHis dream was to present a show at "Palazzo Pitti" and with his immense yearning to create, he succeeded; He presented his collection in the "Sala della Scherma della Fortezza da Basso" in Florence, which brought him to the artistic direction of the Maison Balenciaga. In Paris he created in the atelier where the grand spirit of Cristobal Balenciaga still loomed. In Avenue George V He met Pierre Cardin with whom he had many ideas to exchange, He presented his collection not only in Paris with on the runway Jerry Hall and Brooke Shields, but also Mexico and Spain. "Le Figaro" quotes for Him: "Balenciaga returns with a prominent creator of talent: Lorenzo Riva". He participates in conferences with the temous fashion journalist Suzy Menkez. "LOfficiel" "Vogue" "Femme" and the most important headliners dedicate vast articles, all the way to "The New York Times".
Lorenzo Riva AltaRoma Alta Moda February 01, 2010
	Camillo Bona Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2 Italian Haute Couture. He is an actor from a designer family, after the Liceo specialized in classical study, he began to study history of art at the University, but very soon he interrupted his course of study and devoted himself to the fashion. His very sole love! He attended the “Accademia di Alta Moda Koefia” and finally he got his diploma in 1983. But since 1982 Camillo has begun to parade his own creations preparing, with great success, collections twice a year . Among his clients many film e TV actresses: from Daniela Poggi to Maria Rosaria Omaggio, from Gina Lollobrigida to Anita Ekberg, and so on with Francesca Dellera, Eva Grimaldi, Mara Venier and Patricia Millardet. It seems clear that for Camillo Bona the collaboration with Sorelle Fontana (young ceremony) was very worthy and interesting, however it was the only one he did with a fashion-house. At last, in 1995, he began to work, full time, in the field of Haute Couture creating very refined clothes that exalted feminine body. Herewith you will find some of the more important dates of his life: January 1995: he created his first collection with monochromatic dresses, all pearl-grey tones, inspired to the Thirties; July 1995: Bona realized a new collection inspired to the Settecento Veneziano men clothes to glorify woman beauty; January 1996: the spanish style caught Camillo’s imagination and so he realized simple clothes enriched with organza trimmings; July 1996: inspired by the Saharian Desert, Bona realized precious and spiral clothes; January 1997: was the year of Caravaggio that inspired his collection based on four themes: seduction, desire, passion and melancholy; July 1997: Bona dedicated his sixth collection to Anna Magnani interpreting the actress sensitivity and personality. January 1998: this is the year of Elsa Morante’s book “L’Isola di Arturo”. The Procida Ile wonderful and blue sea inspired the creation of new clothes; etc.
Camillo Bona AltaRoma Alta Moda February 01, 2010
	Renato Balestra Roma, COMPLESSO MONUMENTALE S. SPIRITO IN SASSIA Sala Lancisi Borgo S. Spirito 2 Italian Haute Couture. Born in Trieste, Renato Balestra comes from a family of architects and engineers and after a childhood steeped in the Mid-European cultural environment of the area, he too began studying for a degree in civil engineering. However, even from the earliest days of his youth, he dedicated his much of his time to artistic activities, including both painting and music, and devoted several hours a day to studying the piano. He is still a passionate connoisseur of both classical music and opera. It was not until the last year of his engineering studies, however, that he became involved in fashion, creating a design in response to a bet made among friends. Without his knowledge, the result was sent to Milan and, to his great surprise, he was invited to participate in the creation of an haute couture collection. It is fair to say that fashion chose Renato Balestra, rather than Renato Balestra choosing fashion. The move from Milan to Rome was rapid and although still undecided on exactly what path to take, Renato Balestra was convinced that his future lay in design. For a number of years, he designed for the theatre, the cinema and, naturally, the fashion world until the success of the first Renato Balestra label collections convinced him to choose the latter option. From Via Sistina, where the Balestra shop had its headquarters, he began his rise to international fame, developing and creating a variety of activities.
Renato Balestra AltaRoma Alta Moda February 01, 2010